The story of orange roughy is one of cowboys, characters and conservation. Roughy on the Rise charts the discovery of this mysterious deepwater fish, wild stories of early overfishing, the depiction by environmental NGOs as the epitome of unsustainable fishing, Roughy's key role in the development of our seafood industry, and Roughy's recovery and recent certification. Tim Pankhurst records the excesses of the roughy gold rush in its early years in remarkably candid and colourful interviews with skippers and crews, observers, politicians and scientists. This is a story of loss - and of redemption - and of the men and women who shaped the world's largest orange roughy fishery.