George Keen is a leading consultant and authority in dealership excellence within the construction, golf car, generators, transport refrigeration, materials handling, and agricultural equipment sectors. His book, "Sales Management in an Equipment Dealership," reflects a career dedicated to elevating operational standards, strategic development, and training. George's expertise spans optimizing sales, account management, and enhancing the operational effectiveness of service, parts, and rental departments. Renowned for his seminar delivery and development of performance management systems, George has significantly influenced industry best practices.Diverse experiences, including retail hardware management and a decade in software development for the lift truck industry, back his journey in consultancy. George has been instrumental in integrating technology with business operations, making significant contributions to digital transformation from the 1960s onward.Notably, George's approach to training, particularly through internet-based programs, has reshaped educational methodologies, fostering operational efficiency and employee performance globally. His hands-on experience in dealership operations and a deep understanding of customer service provide a solid foundation for his consulting work.Wise Wolf Consulting, LLC's foundation underlines George's response to industry needs, offering operational excellence and sustainable growth strategies, especially in challenging times. His legacy, underscored by innovation and a commitment to excellence, continues to drive the equipment industry forward.Esteemed colleagues and clients attest to George's impactful mentorship, innovative solutions, and ethical standards, which have shaped successful careers and ensured client success, cementing his reputation as a trusted advisor and industry leader.