Simone Besemer untersucht, wie Shopping-Center der Zukunft unter Berucksichtigung strategischer Bestimmungskriterien geplant und verhaltenswirksam gestaltet werden konnen, damit sie den Bedurfnissen der Nutzer entsprechen.
Author Biography
Dr. Simone Besemer ist wissenschaftliche Mitarbeiterin von Prof. Dr. Peter Weinberg am Institut fur Konsum und Verhaltensforschung der Universitat des Saarlandes, Saarbrucken.
Shopping-Center Der Zukunft
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Description
Release date Australia
December 10th, 2004
Audience
- General (US: Trade)
Contributor
- Foreword by Prof Dr Peter Weinberg
Country of Publication
United States
Illustrations
black & white illustrations, black & white tables, bibliography
Imprint
Deutscher Universitatsverlag
Publisher
Deutscher Universitatsverlag
Dimensions
140x216x30
ISBN-13
9783824482351
Product ID
25644927
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