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Small Business Management and Entrepreneurship

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Small Business Management and Entrepreneurship

Format

Paperback

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Small Business Management and Entrepreneurship by David Stokes
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Description

Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.

Author Biography

Dr Nick Wilson is Reader in Creativity, Arts & Cultural Management at the Department of Culture, Media and Creative Industries, King's College London, where he founded the MA in Arts & Cultural Management. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Master's courses in the Creative Industries & the Creative Economy.
Release date Australia
April 26th, 2010
Country of Publication
United Kingdom
Edition
International Edition
Imprint
Cengage Learning EMEA
Pages
496
Dimensions
190x245x14
ISBN-13
9781408017999
Product ID
4107444

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