Business & Economics Books:

Sredstva Vyrazitel'nosti V Reklamnykh Tekstakh

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Paperback

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Sredstva Vyrazitel'nosti V Reklamnykh Tekstakh by Vartanova Diana
$72.99 was $99.99 save $27.00
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Description

V poslednee desyatiletie stremitel'noe razvitie reklamnogo biznesa stalo odnim iz naibolee yarkikh yavleniy sotsiokul'turnoy deystvitel'nosti. Reklama okazyvaet znachitel'noe vozdeystvie na obshchestvo, vliyaya na myshlenie, povedenie, stil' zhizni. Ne dlya kogo ne sekret, chto reklamnyy tekst obladaet osoboy siloy vnusheniya i ubezhdeniya. V dannom issledovanii my vyyavim i opishem vozdeystvuyushchie funktsii reklamnykh tekstov, puti ispol'zovaniya vyrazitel'nykh sredstv yazyka, a takzhe popytaemsya otvetit' na voprosy: chto zhe takoe reklama, chto yavlyaetsya garantiey uspekha udachnoy reklamy, i mozhet li reklamnyy tekst manipulirovat' massovym soznaniem?
Release date Australia
December 23rd, 2014
Country of Publication
United States
Illustrations
black & white illustrations
Imprint
LAP Lambert Academic Publishing
Pages
72
Dimensions
152x229x4
ISBN-13
9783659666391
Product ID
23704909

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