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Stock investing is an art that rests on basic investment value principles. This book explains the core of "fundamental analysis" in an easy-to-understand manner. The lesson, in narrow terms, is "buy low and ride high." The rub, of course, is what, when, and how. You start with established firms and learn to apply basic investment value principles. If you find you have a flare for the analysis, then you can become more adventurous, fully aware of the risks you take and the potential rewards available. Part One of the book is simple and short, and devoid of technical terms. You will learn that the seed of value in stocks is easy to understand but difficult to quantify, especially in the short run. Part Two puts the basic lesson in the context of 20th Century history. If you intend to buy stocks, you must be prepared for the inevitable rough financial seas. Part Three offers thoughtful guidance on choosing stocks, grounded upon a concise and vivid description of how rising stock values depend on business earnings, monetary stability, and economic growth.