Television and Political Advertising Image close
Television and Political Advertising on Hardback
Television and Political Advertising on Hardback
Show Hide Adult Content
Television and Political Advertising close

Non-Fiction Books:

Home  
Books  
Non-Fiction  
Reference  
Communication studies  
Media studies

Television and Political Advertising

Volume Ii: Signs, Codes, and Images
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Hardback
$403.99
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley

Buy Now, Pay Later with:

4 payments of $101.00 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 25 Jun - 5 Jul using International Courier

Explore more Routledge Communication Series

See all products in this series

Working With Numbers and Statistics by Charles Livingston
$78.99
Working With Numbers and Statistics
by Charles Livingston ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Crisis Communications by Kathleen Fearn-Banks
$154.99
Crisis Communications
by Kathleen Fearn-Banks ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Computer-assisted Investigative Reporting by Margaret H. DeFleur
$53.99
Computer-assisted Investigative Reporting
by Margaret H. DeFleur ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Teaching the Media
$52.99
Teaching the Media
Paperback / softback
Available - Usually ships in 3-4 weeks
The Audience in the News by Dwight Dewerth-Pallmeyer
$76.99
The Audience in the News
by Dwight Dewerth-Pallmeyer ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Fake, Fact, and Fantasy by Maire Messenger Davies
$78.99
Fake, Fact, and Fantasy
by Maire Messenger Davies ~ Paperback / softback
Available - Usually ships in 2-3 weeks
The Internet and Health Care
$68.99
The Internet and Health Care
Paperback / softback
Available - Usually ships in 2-3 weeks
Alzheimer Discourse by Vai Ramanathan
$76.99
Alzheimer Discourse
by Vai Ramanathan ~ Paperback / softback
Available - Usually ships in 2-3 weeks
The American Journalist in the 21st Century by David H Weaver
$111.99
The American Journalist in the 21st Century
by David H Weaver ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Television ',Critical Viewing Skills', Education by James A. Brown
$121.99
Television ',Critical Viewing Skills', Education
by James A. Brown ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Cultures, Politics, and Research Programs
$100.99
Cultures, Politics, and Research Programs
Paperback / softback
Available - Usually ships in 2-3 weeks
Maintaining Long-Distance and Cross-Residential Relationships by Laura Stafford
$78.99
Maintaining Long-Distance and Cross-Residential Relationships
by Laura Stafford ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Social Justice and Communication Scholarship
$78.99
Social Justice and Communication Scholarship
Paperback / softback
Available - Usually ships in 2-3 weeks
Applied Communication in the 21st Century
$76.99
Applied Communication in the 21st Century
Paperback / softback
Available - Usually ships in 2-3 weeks
Television and the Quality of Life by Robert Kubey
$100.99
Television and the Quality of Life
by Robert Kubey ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Assessing Media Education
$76.99
Assessing Media Education
Paperback / softback
Available - Usually ships in 2-3 weeks

Description

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
Release date Australia
October 1st, 1991
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Contributor
  • Edited by Frank Biocca
Pages
280
Dimensions
152x229x18
ISBN-13
9780805806625
Product ID
5787933

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Non-Fiction >
Reference >
Communication studies >
Media studies
Books >
Non-Fiction >
Humanities
Books >
Non-Fiction >
Politics & government
Books >
Business & Economics >
Industry Studies >
Media, Information & Communication