This book looks at the economic development and financial (and marketing) strategies together with health issues of the Chinese dairy industry. The book provides a distinctive angle on how to integrate health policy, industry organization, product design, and market penetration in one coherent framework: supplying differentiated healthy milk products to meet the increasing Chinese demand.
The book focuses on an important theme which is food safety crisis. The book illustrates how a profound social change is unfolding in China through the dairy industry.
Author Biography
Quan Gan is Senior Lecturer at the School of Business at the University of Sydney. He has a PhD in Economics (econometrics) from the University of New South Wales (UNSW), Australia.
The Chinese Dairy Market
Opportunities and Challenges
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Description
Release date Australia
January 1st, 2021
Author
Audiences
- Postgraduate, Research & Scholarly
- Undergraduate
Country of Publication
United Kingdom
Imprint
Routledge
Pages
256
Publisher
Taylor & Francis Ltd
ISBN-13
9781138203761
Product ID
26834727
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