Revolutionize the way your firm interacts with its customers The Customer Excellence Enterprise: A Playbook for Creating Customers for Life, by Wayne Simmons and Tom DeWitt, is an enlightening guide for anyone looking to revolutionize the customer experience in today's challenging business environment. This book provides a fresh perspective on customer-centricity, addressing the disconnect between companies' customer-first claims and the disappointing reality experienced by many customers. Simmons and DeWitt expertly navigate the complexities of delivering a superior customer experience, outlining the organizational, commercial, and operational facets essential for success. The Customer Excellence Enterprise serves as a comprehensive roadmap, offering insights into creating deeply engaged and loyal customers. The authors draw on examples from customer obsession "outliers"--companies renowned for consistently improving their customers' lives. You'll also find: Practical strategies for immediate implementation and tangible results. A focus on creating lifelong customer engagement and loyalty. Insights from industry outliers on consistently enhancing customer experience. The Customer Excellence Enterprise: A Playbook for Creating Customers for Life is a must-have for managers, executives, entrepreneurs, customer experience professionals, marketers, sales teams, and product leaders. This book is an invaluable tool for anyone committed to elevating their company's approach to customer relations and building a base of enthusiastic, lifelong customers.