The Effects of Framing in Gamification

A Study of Failure

By:

Florian Bruhlmann

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Paperback / softback

Series:

Bestmasters

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Description

The author shows that – contradicting the findings of Lieberoth (2015) – simply framing an activity as a game does not increase intrinsic motivation of the participants in a difficult puzzle task. Moreover, for participants who failed at the puzzle, it does not make any difference in terms of intrinsic motivation whether it was framed as a task, a meaningful task, a game or a test of cognitive abilities. However, perceived value of the activity and satisfaction of the need for autonomy were identified as significant predictors for completing additional rounds of the task. This lends support for the importance of the voluntariness and meaningfulness of the task to keep people engaged in gamification.

Author Biography:

Florian Brühlmann is PhD student at the HCI research group at the University of Basel, Switzerland. He is a trained psychologist with special emphasis on Human-Computer Interaction. His research interests include player experience research, questionnaire development and statistical methods for human-computer interaction research.

Release date Australia

January 17th, 2017

Author

Florian Bruhlmann

Audience

Professional & Vocational

Edition

1st ed. 2016

Illustrations

23 Illustrations, black and white; XIII, 68 p. 23 illus.

Pages

Series

Bestmasters

Dimensions

148x210x4

ISBN-13

9783658169251

Product ID

26563009

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