The book is concerned with photography in a professional context - images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client's needs. This title gives a unique insight into professional working practices in the creative imaging industries. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow. It is an ideal introductory text for anyone looking to enter the industry, or for those studying professional practice modules within a lens-based visual arts course.
David Prakel runs his own photographic training workshops in Northumberland, UK. He has enjoyed a successful and diverse career in journalism, photography and education and has taught at all levels in universities, colleges, schools in both the UK and the US as well as the prestigious Kodak Imaging Training Centre in Harrow, London.