In The Fundamentals of Fashion Management, Susan Dillon takes an in-depth look at the varied and competitive fashion trade. Giving readers a behind-the-scenes insight into the roles and processes of the industry, this title combines creative and business approaches for those who want to gain an understanding of what it means to work in the fashion sector. Clearly organized chapters explore fashion forecasting, merchandising and communication, as well as the events incorporated in the fashion calendar. Overall, the book forms an informative and beautifully illustrated introduction to the subject.

Author Biography

Susan Dillon is Course Leader of Fashion at Leeds College of Art in the UK. She has gained wide-ranging professional experience as a design director for a fashion company travelling to the Far East, the US and Europe for trend research, sourcing and buyer liaison. As a fashion entrepreneur, Susan has also designed and sold women's wear to independent fashion stores worldwide. Susan then worked as an account manager for a fashion company before embarking on a full-time career in academia. She has recently completed an MBA with a specialist subject interest in developing fashion entrepreneurship and intellectual property.