Rob Thompson, a 22 year old advertising executive is excruciatingly shy and supremely unsuccessful at dating. In a desperate attempt to find a girlfriend, his best friend Sam advises him to seek the advice of a web community called The Pick-Up Artists, who use psychological techniques to help their members appeal to the opposite sex. Follow Rob's exploits in this colourful romantic comedy as he attempts to apply his newly learned techniques at an after work event and succeeds in getting a date which ends in disaster. As his confidence grows the plot thickens; he flirts with another colleague, then finds himself attracted to the advertising director as well, who is clearly out of his league. Rob attempts to juggle all three women through a variety of challenging situations including an office football game, the local pub, a seemingly harmless barbecue and a near fatal attempt at DIY. He battles to weave PUA advice into his chaotic social life, in a world where women are far more complex and sophisticated than he could ever be. Will Rob make the grade, or crash, burn and fade? The Pick-Up Artist is a colourful comedy for the digital age with a modern twist on the quest for love.