Strategy Process, The

Name: Strategy Process, The
SKU: 20820088
Price: 233.99 AUD
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Description

The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its 5th edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organisational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory. As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.

Release date Australia

December 18th, 2013

Author

Audience

Professional & Vocational

Edition

5th edition

Pages

744

Dimensions

195x265x30

ISBN-13

9780273716280

Product ID

20820088

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