The Ultimate Culture: It's about DNA, not Resume details the life, times, and development of the refined Tulip Media culture, which is furthered by applying cultural concepts to other organizations on a large scale. Erika MacLeod and Stacey O'Brien, two incredible women and coauthors, have put something timeless together in terms of culture that you won't want to miss. We begin with the story of Tulip Media Group, located in the small-town heart of New Brunswick, Canada. Wielding the tools of the digital universe, the small publishing firm found its place on the map. Within five years, "Team Tulip" evolved from a team of two, struggling to get by, to a team of many dedicated employee masterminds and a growing list of Client-Partners paving the way to large-scale success. Stacey recounts their journey while Erika details the culture that has made them what they are and how the development of the infamous SMarketing strategy saved the company in the wake of the COVID-19 pandemic. A valuable takeaway for everyone, from aspiring entrepreneurs to leaders in business. Don't miss your chance to get in on the secrets and create the Ultimate Culture for yourself.