Tourism and the creative economy

Name: Tourism and the creative economy
SKU: 22765088
Price: 94.99 AUD
Availability: InStock

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Format:

Paperback / softback

Series:

OECD Studies on Tourism

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Description

As the significance of the creative economy continues to grow, important synergies with tourism are emerging, offering considerable potential to grow demand and develop new products, experiences and markets.These new links are driving a shift from conventional models of cultural tourism to new models of creative tourism based on intangible culture and contemporary creativity. This report examines the growing relationship between the tourism and creative sectors to guide the development of effective policies in this area. Drawing on recent case studies, it considers how to strengthen these linkages and take advantage of the opportunities to generate added value. Active policies are needed so that countries, regions and cities can realise the potential benefits from linking tourism and creativity. Key policy issues are identified.

Release date Australia

August 13th, 2014

Author

Audience

Professional & Vocational

Illustrations

charts, tables

Pages

176

Series

OECD Studies on Tourism

Dimensions

156x230x10

ISBN-13

9789264207868

Product ID

22765088

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