Business & Economics Books:

Upravlenie Vzaimootnosheniyami S Klientami Na Printsipakh Loyal'nosti

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Paperback

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Upravlenie Vzaimootnosheniyami S Klientami Na Printsipakh Loyal'nosti by Germanova Viktoriya
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Description

Postroenie loyal'nykh otnosheniy s klientami i upravlenie imi - odin iz naibolee sovremennykh i effektivnykh sposobov povysheniya konkurentosposobnosti na rynke. Loyal'nost' - eto otnosheniya, voznikayushchie mezhdu organizatsiey i potrebitelem, osnovannye na predostavlenii znachimoy dopolnitel'noy tsennosti i vyrazhayushchiesya v dolgosrochnom vzaimovygodnom sotrudnichestve. V rabote kategoriya loyal'nosti vsestoronne rassmotrena s ekonomicheskikh pozitsiy, sformulirovany vazhneyshie printsipy i usloviya ee formirovaniya, opisana kontseptsiya upravleniya vzaimootnosheniyami s klientami na printsipakh loyal'nosti. Issledovana praktika ispol'zovaniya printsipov loyal'nosti v deyatel'nosti zarubezhnykh kompaniy, a takzhe opyt primeneniya idei loyal'nosti v natsional'nom masshtabe putem postroeniya i ispol'zovaniya natsional'nykh indeksov loyal'nosti. Razrabotan instrumentariy issledovaniya loyal'nosti, a takzhe predlozhen mekhanizm upravleniya vzaimootnosheniyami s klientami na printsipakh loyal'nosti. Rabota byla vypolnena v kachestve magisterskoy dissertatsii na kafedre ekonomiki BGUIR pod rukovodstvom professora kafedry ekonomiki, dotsenta, k.e.n. Palitsyna V.A.
Release date Australia
December 30th, 2014
Country of Publication
United States
Illustrations
black & white illustrations
Imprint
LAP Lambert Academic Publishing
Pages
128
Dimensions
152x229x8
ISBN-13
9783659632259
Product ID
23700255

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