Take your knowledge of Web analytics to the next level with this expert advice Web analytics is an evolving field and essential to today's online commerce. This book picks up where Avinash Kaushik's bestselling Web Analytics: An Hour a Day left off, covering the latest tools and techniques to measure, analyze, and effectively report on Web site performance. Web Analytics 2.0 covers a wide variety of tools and also explores measuring video content, blogs, Flash content, and social media. * Web analytics as an essential business tool has evolved greatly in recent years; this book covers the lessons learned, the newest methods, and advanced techniques * Digs deeply into the most pertinent metrics and shows how to set up custom reporting to assure those metrics are being properly tracked and reported * Reveals solutions to data-related Web analytics challenges and offers a detailed data recon checklist * Explores the emerging analytics fields: social media (including Twitter), blog metrics, video, and mobile analytics * The CD includes videos, podcasts, PowerPoint presentations, helpful dashboards, and other related files Web Analytics 2.0 shows Web analytics pros and those who want to become experts how to use the latest Web analytics software to measure all critical factors.