What must a writer know to survive in the modern publishing world?In this volume, William Bernhardt tackles essential topics that, while smaller in scope, are nonetheless necessary to a contemporary author's survival. How do you create a memorable series character? Should you write in the first person? What does "Show, don't tell" really mean? How do you add suspense? Bernhardt also discusses legal issues confronting writers and marketing concerns, such as the all-important book description for online sales pages. Bernhardt tackles these eleven topics with his usual direct, no-nonsense style, telling writers what they need to know without wasting their time. William Bernhardt is the bestselling author of more than fifty books, including the bestselling Daniel Pike novels. Bernhardt is also one of the most sought-after writing instructors in the nation. He has received the Southern Writers Gold Medal Award and the H. Louise Cobb Distinguished Author Award, which is given "in recognition of an outstanding body of work that has profoundly influenced the way in which we understand ourselves and American society at large." In 2019, he received the Arrell Gibson Lifetime Achievement Award. The Red Sneaker Writing Center provides a free e-newsletter, podcast, workshops, retreats, and an annual conference to help writers achieve their goals. What's a red sneaker writer? A committed writer seeking useful instruction rather than obfuscation and attitude. Red sneakers get the job done and so do red sneaker writers, by paying close attention to their art and craft, committing to hard work, and never quitting. Are you a red sneaker writer? If so, this book is for you!