The way we measure success is ready for a redo. This is a handbook for a new kind of entrepreneur: the kind that wants to create not just a profitable business but a worthwhile life. With inspiration and insights from a wide range of business builders, Dr Bob Gomersall sets out a vision for a new kind of return on investment and shows you how to create this success for yourself, your way. Whether you’re an established business leader or just feeling ready for a change, this is a blueprint for a better life and a better way of doing business. Key Selling Points: Learn how to change your life by setting up a business to focus on the things that matter to you. Break away from working hard for someone else simply to gain status and money. Be inspired by the experiences of a wide variety of people. Rooted in the author’s extensive practical experience. Don’t wait until you have made money to decide what you want out of life.