Dr Rob Yeung is a chartered psychologist and author of over a dozen books including the bestseller Confidence (for Pearson's Prentice Hall imprint) and two books for Capstone; How To Win and How To Stand Out. Since gaining his PhD in 1996, Rob has been working as an organisational psychologist and a director at Talentspace leadership consulting, helping individuals and organisations to improve their effectiveness. His clients include organisations ranging from HSBC, KPMG and British Airways to SMEs. Much of his coaching and training work centres around the beliefs that people have about themselves. Rob has a huge database of fascinating research which he has curated, and hence backs up everything he recommends with examples based on studies conducted by the top scientists, psychologists, neuroscientists and economists in the world.