The problem with most entrepreneurs is that they think having a great idea is enough for success. It's not! Entrepreneurs envision starting a small business as an exciting experience that will bring financial rewards, but they need to be focused on all the components of starting a new business, not just their great idea. Ignoring all the considerations and necessary pieces of establishing a business can have a major impact on the company's value and longevity down the road. 18 Common Mistakes Small Business Owners Make addresses topics such as -How to avoid growing your business too fast so that it doesn't get out from under you. -How lacking a comprehensive strategic plan can negatively impact hiring, marketing, and other key areas of your business. -Why it's important to be honest about your own strengths and developmental areas. -How networking can help your business survive tough times. 18 Common Mistakes Small Business Owners Make shares the possible pitfalls of small business ownership as told firsthand by Nanci Appleman-Vassil, founder and CEO of APLS Group. As she established her training and consulting company in 2000, she made many of the mistakes that are common to new business owners and, over time, and she observed recurring mistakes that her consulting clients made as well. As a result, Appleman-Vassil has created a book that explains each mistake through real-life examples, and she offers tips and practical advice for anyone considering starting a business.