PR is a marvellous thing, but many (even those in the business) find it hard to get it right. From silly mistakes right through to full on catastrophes, they often happen and they're often easy to avoid. It would be great if there were some simple rules to follow.... right...!?!?! Well, here we are! 20 rules that will help you get PR right and not f*ck it up. Straight talking. Simple. No nonsense. And no five-syllable-words-that-need-to-be-looked-up-on-google. If you follow these rules, you will be a PR megastar in the making. 20 rules, plus many tips from the media themselves. There are no excuses to get it wrong. Follow these rules and, please, try not to f*ck it up. More training, coaching and PR super-tips at ThePRMastercoach.com *SHORTLISTED FOR BUSINESS BOOK AWARDS 2021*