Big presence isn't just for big companies anymore! This is a social media marketing handbook for small business owners on the go. Social media has opened the door to anyone who wants to promote themselves - including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits - regardless of the size of your marketing budget or the time you have to devote to it. "30-Minute Social Media Marketing" provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: blogging and microblogging; social networking and bookmarking; audio and video E-books and webinars; direct and indirect marketing; brand and relationship building; word-of-mouth marketing; expanding your reach and establishing your position; integrating with traditional marketing; and, evaluating results. By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans - all in just 30 minutes a day.

Table of Contents

Part I. Get Started: The Who, What, and Why of Social Media Marketing; Chapter 1. What is SMM; Chapter 2. Why are Businesses Using SMM?; Chapter 3. Who is Doing It Right or Wrong?; Chapter 4. Warning--One Size Does Not Fit All; Chapter 5. Before You Begin--Perceptions, Honesty, and Giving up Control; Part II. Test the Water: The Where of SMM; Chapter 6. Analyzing SMM Tools; Chapter 7. Blogging; Chapter 8. Microblogging; Chapter 9. Social Networking; Chapter 10. Social Bookmarking and Content Sharing; Chapter 11. Audio and Video; Chapter 12. eBooks, Seminars, and Other SMM Opportunities; Part III. Dive In for 30 Minutes a Day: The How of SMM; Chapter 13. Indirect Marketing; Chapter 14. Brand Building; Chapter 15. Building Relationships and Communities; Chapter 16. Word-of-Mouth Marketing; Chapter 17. Expanding Reach and Establishing Position; Chapter 18. Direct Marketing and Promotions; Part IV. Maintaining SMM Momentum over the Long Term; Chapter 18. Integrating with Traditional Marketing; Chapter 19. Following the Rules of SMM; Chapter 20. Measuring Results; Chapter 21. Testing, Tweaking and Trying Again; Chapter 22. Bringing it All Together; Appendix: Resources and Help; Glossary; Index

Author Biography

Susan Gunelius is president and CEO of KeySplash Creative, Inc., a full-service marketing communications company, and is the author of more than half a dozen books. For more information, including ways to connect with Susan on the social Web, go to www.SusanGunelius.com.