Authors need to market and sell their books. It doesn't make any difference if you are self-published or working with one of the largest traditional publishers-you must have a plan to market and, yes, sell your book. Having been involved in numerous marketing and selling campaigns for best-selling books, Wayne Hastings knows what works, and what does not work when it comes to book marketing and selling strategies. In this short booklet, Wayne gives every author seven valuable marketing and selling tips. When used, these tips will provide any author, and their book, with a fighting chance in a saturated book market. While this book is not exhaustive, it will serve as an exceptional starting point for optimizing your book's success.