A Film Marketing Action Plan for Film Induced Tourism Destinations

Name: A Film Marketing Action Plan for Film Induced Tourism Destinations
SKU: 25714197
Price: 188.99 AUD
Availability: InStock

By:

Format:

Paperback / softback

Show Hide Adult Content

$188.99

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Buy Now, Pay Later with:

4 payments of $47.25 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

Around 11-21 June using International Courier

Description

This book examines the impact of film induced tourism and destination branding on locations featured in popular films and television series. Yorkshire was selected as the case study area, as it has been the film location for many popular television series. The need for a thorough investigation into the film induced tourism phenomenon was particularly evident from the literature review undertaken. In response to this gap, a two phased approach was adopted; the first involved a tourist survey regarding the film induced tourist, while the second phase consisted of strategic conversations with the key stakeholders behind the Yorkshire brand. The issues evolving from these and also the literature review, highlight a number of implications for the future development of such destinations. These issues also facilitated the creation of the Film Marketing Action Plan, as it has become apparent that most of the film induced tourism models investigated were inadequate in explaining the relationship between film induced tourism and destination branding. Thus, a new model that is more reflective of the process was developed.

Release date Australia

February 4th, 2010

Author

Audience

General (US: Trade)

Pages

304

Dimensions

152x229x17

ISBN-13

9783838320182

Product ID

25714197

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here