A Grassroots Marketing Guide for Local Businesess

Real-World Strategies for Getting More Loyal Customers in the Mobile Age

By:

Michael Pierce

Format:

Paperback / softback

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Description

Do you know what the most profitable skill is for running a small business? It's not keeping the shelves stocked. It's not managing employees. It's not even having a good product. No. The most important skill is marketing your business. Why? Well, the only time you can bring money into your business is if you sell something. You can't stock the shelves unless you have money to buy the stuff to put on the shelves. You can't pay your employees unless you have money come in the business from selling something. A good product might as well be a piece of junk in a box if nobody knows it exists. That's where marketing comes in. It's how you communicate to thepublic that you have a good prudct, that you offer a good consumer experience and that they shoudl buy stuff from you, rather than one of your competitors.

Release date Australia

August 26th, 2014

Author

Michael Pierce

Audience

General (US: Trade)

Pages

272

Dimensions

152x229x14

ISBN-13

9781500646301

Product ID

37740689

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