Jim is interested in what's possible. Having flown around the world competing in some of the toughest races on the planet, Jim has a very clear idea of what is possible. Drawing from his personal, sporting and professional career, Jim has seen and experienced perceived impossibilities turn into reality. From this, he absolutely knows that the majority of us are barely scratching the surface of our potential, whether that's on the tennis court or in the boardroom. His philosophy is that everyone is 'Built for Greatness'. He is a parent of 6 children and he combines that with his sporting career, he has competed in numerous Ironman Triathlons around the world and competed for GB as an age group competitor at 2 World Long Course Championships. More recently he has competed in The Race Across America (a 3000 mile cycle race), in 2007, 2008 & 2009 where he finished 6th overall in 10 days & 20 hours with a total of only 13.5 hours sleep! Business Experience Jim is a Co-Founder of The Long and the Short Of It, a company that focuses on maximising potential at individual, team, and organisational level, working with many organisations across the world. In the past 16 years, Jim has been working with CEO's and their teams running alignment workshops to ensure that they are more cohesive as a team working together. Jim also works closely with senior leaders to create the awareness they need to enable them to be more engaging and inspiring within the the business they run through his powerful 1:1 coaching sessions.