Advertising and Democracy in the Mass Age

By:

Terence H. Qualter

Format:

Hardback

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Description

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Release date Australia

October 10th, 1991

Author

Terence H. Qualter

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Illustrations

IX, 195 p.

Pages

195

Dimensions

140x216x15

ISBN-13

9780333488706

Product ID

1992564

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