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Advertising at the Crossroads on Hardback by Max Geller
Advertising at the Crossroads on Hardback by Max Geller
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Advertising at the Crossroads

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Description

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Release date Australia
March 21st, 2013
Author
Audiences
  • General (US: Trade)
  • Tertiary Education (US: College)
Pages
352
Dimensions
156x234x25
ISBN-13
9780415817745
Product ID
20852416

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