Advertising Management

Name: Advertising Management
SKU: 7682700
Price: 129.99 AUD
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Paperback / softback

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Description

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

Author Biography:

Jugenheimer, Donald W; Kelley, Larry D; Monroe, Fogarty Klein

Release date Australia

April 15th, 2009

Author

Audience

Tertiary Education (US: College)

Pages

288

Dimensions

189x246x8

ISBN-13

9780765622600

Product ID

7682700

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