Jeff Potts leads the industry's largest group of certified Alfresco consultants as the Director of the Enterprise Content Management (ECM) Practice at Optaros. Jeff brings over 10 years of ECM practice leadership and over 16 years of IT and technology implementation experience in IT departments and professional services organizations. Jeff began working with and blogging about Alfresco in November of 2005. In 2006 and 2007, Jeff published a series of Alfresco tutorials and published them on his blog, ecmarchitect.com. That work, together with other Community activity in Alfresco's forum, wiki site, and Jira earned him Alfresco's 2007 Community Contributor of the Year Award. The same year, Optaros earned Alfresco's Global Partner of the Year and Implementation of the Year awards. Jeff's areas of business expertise include document management, content management, workflow, collaboration, portals, and search. Throughout his consulting career he has worked on a number of projects for Fortune 500 clients across the Media & Entertainment, Airline, Consumer Packaged Goods, and Retail sectors. Prior to Optaros, Mr. Potts was a Vice President at Hitachi Consulting (formerly Navigator Systems, Inc.) where he founded and grew the ECM practice around legacy knowledge management, document management, Web Content Management (WCM), and collaboration solutions in addition to custom development.