Whether you're a beginner just starting up a consulting practice, or a veteran looking for ways to invigorate your existing business, An Insider's Guide to Building a Successful Consulting Practice is an invaluable resource. Featuring real stories from consultants in diverse industries, the book offers simple yet powerful ways to: Identify a market and narrow your focus Make a smooth transition from employee to independent consultant Sell effectively even if you've never sold before Establish visibility through speaking, writing, and networking Build credibility by leveraging the credibility of others Set prices based on value Develop a marketing strategy and divide your time between marketing and delivering your services Keep plenty of work in your pipeline Adapt and thrive in any market condition And much more Complete with the results of an original survey of 200 successful independent consultants, this handy guide provides the kind of real-life advice you need to build a thriving business.
William J. Rothwell, Ph.D. (State College, PA), is Professor-in-Charge of a graduate program in Workforce Education and Development at Penn State University. Diane Spokus (University Park, PA) is an adjunct instructor at Penn State University. Joel Reaser (Arlington, VA) is S. V. P. at the National Older Worker Career Center. Harvey Stearns, Ph.D. (Akron, OH) is the Director of the Institute for Lifespan Development and Gerontology at the University of Akron.