An Introduction to Survey Research, Volume II

Name: An Introduction to Survey Research, Volume II
SKU: 30265295
Price: 53.99 AUD
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Carrying Out the Survey

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Description

Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual behavior. This two-volume book is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end-users of survey information. This second volume focuses on carrying out a survey— including how to formulate survey questions, steps that researchers must use when conducting the survey, and impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect of surveys—the presentation of results in different formats appropriate to different audiences.

Author Biography:

Ernest L. Cowles is professor emeritus of sociology at California State University, Sacramento. He served as the director of the Institute for Social Research for 8 years and continues as a senior research fellow. Before becoming director of the Institute for Social Research, he directed research centers at the University of Illinois for 10 years. Beyond his academic work, he has served as a public agency administrator and consultant both within the United States and internationally. In 2015, he was presented with the Distinguished Alumni Award by the College of Criminology and Criminal Justice at Florida State University where he received his PhD in criminology.

Release date Australia

March 30th, 2019

Author

Audience

Professional & Vocational

Edition

2nd Revised edition

Pages

138

Dimensions

152x229x8

ISBN-13

9781949991284

Product ID

30265295

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