An Investigation into the Negative Effects of Social Media Image close
An Investigation into the Negative Effects of Social Media by Usmani Sheikh Javed
An Investigation into the Negative Effects of Social Media by Usmani Sheikh Javed
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An Investigation into the Negative Effects of Social Media

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Description

Similar to individuals using impression management to influence image, organizational impression management (OIM) suggests organizations use communications tactics to influence public opinion of company image and brand. OIM has been studied sporadically across industries and communications, but not within the field of law and sporadically across industries and communications, but not within the field of law and social media. The purpose of this causal comparative quantitative study was to examine if there were differences in social media OIM strategies based on financial performance and litigation specialty by the largest revenue-grossing U.S. law firms.
Release date Australia
June 3rd, 2015
Audience
  • General (US: Trade)
Pages
320
Dimensions
152x229x18
ISBN-13
9783659715273
Product ID
23402612

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