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Analyzing Decision Making by Jordan J Louviere
Analyzing Decision Making by Jordan J Louviere
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Analyzing Decision Making

Metric Conjoint Analysis
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Description

This volume introduces the theory, method, and applications of one type of conjoint analysis technique -- techniques which are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods, and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning and other disciplines, all of which relate to forecasting the decision-making behaviour of individuals.
Release date Australia
May 20th, 1988
Audience
  • Professional & Vocational
Pages
96
ISBN-13
9780803927575
Product ID
25021027

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