I bought this watch for my teenage son who inherited a love of Apple products from his Father. It's not quite as quick as the series 2 or 3, lacks GPS and is only splash proof. BUT what it lacks in features it makes for in price and looks. Messaging, notifications and siri are really handy. Music both on the watch and as a remote for the iPhone is awesome. But the activity/fitness tracking is worth the price alone – packing in way more than comparative brands watch-style fitness devices. A great little entry level Smartwatch for someone who is already in the Apple ecosystem. Looks great, and super fast shipping too!