Archetypes of Crowdfunding Platforms

A Multidimensional Comparison

By:

Florian Danmayr

Format:

Paperback / softback

Series:

Bestmasters

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Description

Currently, a new potential paragon of fundraising and financing, in particular crowd funding (CF) attracts a lot of attention. Basically, CF is an open call for capital, mainly via the internet, where the desired campaign can be evaluated and financially supported by a large group of individuals, the crowd. The matchmaking process between campaign creators and potential investors is mainly established by a standardized CF platform (CFP). Scientific discourse on CF is still nascent, since existing studies and papers focus on the potential of CF and its basic principles. Florian Danmayr addresses crowd funding platforms as object of his analysis and contributes to the body of literature by enhancing knowledge on the composition of the CFP market.

Author Biography:

Ing. MA Florian Danmayr studied Accounting, Controlling and Financial Management at the University of Applied Sciences Upper Austria. Currently he works as a project manager at Clusterland Upper Austria.

Release date Australia

December 19th, 2013

Author

Florian Danmayr

Audience

Professional & Vocational

Illustrations

2 Illustrations, color; 28 Illustrations, black and white; XVIII, 117 p. 30 illus., 2 illus. in color.

Pages

117

Series

Bestmasters

Dimensions

148x210x7

ISBN-13

9783658045586

Product ID

21878681

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