Non-Fiction Books:

Attitudes And Persuasion

Classic And Contemporary Approaches

Format

Paperback / softback

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Attitudes And Persuasion by John T Cacioppo
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Description

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

Author Biography

Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University. Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.
Release date Australia
January 26th, 1996
Country of Publication
United States
Imprint
Westview Press Inc
Pages
335
Dimensions
153x227x21
ISBN-13
9780813330051
Product ID
2715449

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