Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. In particular, his research interests focus on AI, IoT, Big Data and 5G powered immersive technology innovation for well-being and quality of life. He is a regular invited speaker in major international conferences and he is the conference chair of annual International AR & VR Conference. Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She is the Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior. Prof. Dr. Philipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr in Munich, Germany. Prior to that, he was a faculty member at University of Michigan-Dearborn, USA. In 2019, he was the local conference chair for the 5th intl. AR VR conference. His research addresses contemporary issues in wearable technologies, new media, and branding. He is currently founding www.xrealitylab.com, a platform for XR managers and scholars.