B2B Technology Marketing

By:

Hugh Taylor

Format:

Paperback / softback

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Description

Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: - Lead generation - Filling the sales pipeline - Strategic messaging - Supporting the sales team - Communications and public relations - Creating customer preference - Product marketing

Release date Australia

August 12th, 2013

Author

Hugh Taylor

Audience

General (US: Trade)

Pages

206

Dimensions

152x229x12

ISBN-13

9780615862941

Product ID

26939088

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