B2B

How to Build a Profitable E-commerce Strategy

By:

Michael Cunningham

Format:

Paperback / softback

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Description

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

Author Biography:

Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.

Release date Australia

June 1st, 2002

Author

Michael Cunningham

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Country of Publication

United States

Imprint

Perseus Books

Pages

224

Publisher

INGRAM PUBLISHER SERVICES US

Dimensions

155x226x13

ISBN-13

9780738205229

Product ID

2603847

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