Business & Economics Books:

Be Your Own PR Expert

Format

Paperback / softback

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Be Your Own PR Expert by Bill Penn
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Description

Be Your Own PR Expert is a practical, how-to book, written by an established PR expert, that explains how public relations can transform the marketing profile of any company or product. The book show how all the main techniques for PR can be easily learned and applied by anyone. The fully revised and updated second edition includes a chapter on the Internet PR revolution and includes 101 PR tips and ideas on issues such as creating media opportunities, developing contacts and managing internal communications.
Release date Australia
April 29th, 2004
Author
Country of Publication
United Kingdom
Edition
2nd edition
Imprint
Cengage Learning EMEA
Pages
192
Dimensions
137x213x12
ISBN-13
9781844800735
Product ID
1937129

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