There's a reason why you picked up this book. You need to improve your ability to sell professional services. Too many coaches struggle to make a good living. Too many freelance consultants are reliant on associate work. Too many leaders are frustrated because their team are not good at selling the firm's services. Who do I need to be, to attract more clients? What must I do and say to win more assignments? Why is all my hard work is not generating the money I deserve? How do I sell my services in a way that I am comfortable? No matter what questions you have, the lessons in this book will help. The BYS framework is not a mechanical system to be blindly followed. It is a structure to be filled and populated with your unique skills, experience and personality - to be yourself. With a little help from this book, you can promote and sell your services genuinely and authentically. Wouldn't it be nice to sell your services without selling your soul? The book provides a practical approach that works. It'll guide you to build your brand, construct credibility, and position your pricing. The method talks you through how to manage your marketing, so clients approach you for help, rather than you chase them. You'll learn how to have relaxed yet powerful sales conversations. Straight forward practical guidance follows on how to prepare compelling proposals, and of course, how to win the work. The framework also sets out how to plan and manage your progress, draw on your personal power to stay focused and motivated, and finally how to appreciate the adventure. After all, there's no point doing all this unless you are enjoying yourself.