Behavioural Finance

By:

William Forbes

Format:

Paperback / softback

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Description

Behavioural Finance builds on the knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand how behavioural models can be applied to everyday problems faced by practitioners at both a market and individual company level. The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers' decisions. Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life.

Author Biography:

William Forbes is Professor of Accounting and Finance in the Business School at Loughborough University, UK. He has previously held positions at University of Glasgow, University of Manchester, University College of North Wales in Bangor and the University of Exeter.

Release date Australia

August 26th, 2009

Author

William Forbes

Audience

Tertiary Education (US: College)

Pages

464

Dimensions

172x247x25

ISBN-13

9780470028049

Product ID

3208002

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