Too often, high school students, student athletes and college students exhibit behaviors that are detrimental to their chances of being offered admission to college, scholarships or employment opportunities. The problem is, they don't even know what they are doing wrong. But if they were taught how to handle different situations, how to look at themselves as a "brand" that is appealing to universities and employers alike, many of these behaviors could be modified and eliminated altogether. With this in mind, Amira Shiraz has created a fun how-to guide that will bring about the necessary change in their perceptions and awareness. A creative, practical, and engaging how-to book that teaches the basics of personal branding in an accessible, easy to understand manner, Amira's guidebook elevates her mantra "Branding Myself Everyday (B.ME!)" into a codified set of principles that will help change students' lives. By giving them techniques and advice on how to create a concise image for themselves and how to follow through, Amira empowers students with the knowledge and skills that can turn an unfulfilling, mundane life into the life of their dreams. Consisting of six chapters, B.ME walks readers through the simple steps of self-branding: (1) What is a Personal Brand?, (2) Your Personal Branding Arsenal, (3) Developing Your Brand, (4) Communicating Your Brand, (5) Appearance, and (6) Social Media. Each chapter gives an overview page of what students will learn, and features a bold image of a strong, relatable brand. This is followed by informative and fun graphics, examples, quotes and timeouts. At the end of every chapter there is a wrap-up and exercise page similar to a student workbook, created to encourage students to ruminate on the previous chapter's concepts and relate them to their own brand. The last part of every chapter includes games such as crossword puzzles, word searches, word matches, word scrambles, and social media interactive games which elaborate on the chapter's topic. The book also contains markers throughout for extra resources that students can get for free via the website. A highly sought after international speaker on personal branding and public awareness, Amira Shiraz imparts the most important lesson of all to young people finding their way: if you don't lead yourself, you will be led. An exciting, thought provoking self-help primer and one of the most accessible, fundamentally entertaining books of its kind, Being Me: A Guide to Branding Myself Everyday will help ensure a brighter future for your student.
Author Biography:
Amira Shiraz is the branding visionary and owner of Amira Shiraz, Inc. (ASI). A former model in the fashion industry, she is an entrepreneur and international speaker on personal branding and public awareness with a clientele that includes athletes, artists, small businesses, non-profits, and entertainment professionals both domestically and internationally. A diverse background in writing, strategic planning, and traditional approaches to developing publicity and awareness allows her to transform the ordinary into the extraordinary with smooth execution, professionalism, and understanding of branding and how it relates to marketing and securing endorsements. Her experience lends itself to close to a decade in the marketing and branding fields of study. Amira speaks to student audiences, on personal branding, self promotion and creating a path for success. Her one-on-one approach and enthusiasm for the subject matter lends itself well to personal sessions, workshops and seminars. Amira lives in Philadelphia, Pennsylvania with her family.
