There has never been a better time for experts, entrepreneurs and leaders to create a business-building book. But writing a book is one thing and executing a well-crafted launch and marketing plan is another! All too often, business authors don't start promoting their book early enough, lose steam when they publish, or fail to leverage their expertise. And their book quickly becomes a very expensive business card. Karen Williams believes that marketing a self-help guide, how-to book or business memoir doesn't have to be difficult when you learn what to do and when. In this updated and expanded second edition of Book Marketing Made Simple, you will learn practical steps to: - Create valuable content that builds your community and attracts new readers. - Integrate different forms of digital marketing - without needing to be a tech whizz. - Utilise AI and other innovative marketing tools to simplify the process. - Engage with other people's audiences to extend your reach and maximise your impact. - Propel your book to Amazon bestseller status when you launch. - Elevate your visibility and thought leadership through effective publicity and PR. - Sell more books and create profitable products and programmes from content you have already created. If you are a coach, consultant, trainer or therapist with a dream to write, publish and launch a successful book, then this is the guide you need!