Boosting Tourism Development through Intellectual Property

Name: Boosting Tourism Development through Intellectual Property
SKU: 35189678
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Description

This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. For more information: https: //www.youtube.com/watch?v=qzjUKF4Cy1I.

Release date Australia

May 6th, 2021

Author

Audience

General (US: Trade)

Pages

112

Dimensions

210x297x6

ISBN-13

9789280530346

Product ID

35189678

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