Everest was very much part of the '90s 'Cool Britannia' movement, and this book will ride the wave of '90s nostalgia. The son of restaurateurs, Timothy Everest MBE wanted to be a racing driver when he was young. His ambition unfulfilled, at 17 he took a job with his uncle, working as a sales assistant at Hepworths in Milford Haven, a high street shop that would form the foundation of the Next retail empire. Everest never looked back. Peaks and Troughs is the remarkable story of his meteoric rise in the British fashion industry. It is a revealing memoir that plots the evolution of British tailoring over the past four decades, starting in the 1980s, when Everest studied under the rebel of Savile Row, Tommy Nutter, and rubbed shoulders with the likes of Steve Strange and Boy George amongst the New Romantic club scene. Branching out on his own in the '90s, Everest initially styled bands and pop stars, such as George Michael, before he became the spearhead of the 'Cool Britannia' generation and the face of the New Bespoke Movement. Having earned over 3,500 bespoke clients, which included luminaries such as Tom Cruise, David Beckham, Mick Jagger and Jay-Z, to name but a few, Everest turned his hand to tailoring for films, such as the James Bond and Mission Impossible franchises, and created some truly iconic suits. Featuring a wealth of famous names and celebrity anecdotes, both hilarious and tragic, Peaks and Troughs leads the reader through a landscape of bespoke British tailoring that would change the way we view and buy our clothes forever. 20 colour illustrations