Brand Success

How the World's Top 100 Brands Thrive and Survive

By:

Matt Haig

Format:

Paperback / softback

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Description

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.

Author Biography:

Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).

Release date Australia

May 3rd, 2011

Author

Matt Haig

Audiences

Professional & Vocational
Tertiary Education (US: College)

Edition

2nd Revised edition

Pages

304

Dimensions

140x215x15

ISBN-13

9780749462871

Product ID

10203122

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